Raymond Loewy, Designer For A Modern Era is a free gallery operated by the Historical Society of Western Virginia in the former N&W Passenger Station where Visit Virginias Blue Ridge is quartered. This exhibit chronicles the career of industrial designer Raymond Loewy. Loewy, known for streamlined, modern designs was heralded for his work on the Pennsylvania Railroad Locomotives: T1, S1, and especially the redesigned GG1. Working with Pennsylvania Rail Road led to his relationship with the N&W and the overhaul of the Passenger station in Roanoke, then the headquarters city of the Norfolk and Western. The redesign of the station involved removing the heavy brick facade and replacing it with a sleek glass and metal front to create a more open look. Throughout the 1948 and 1949 renovation, decorative elements were incorporated as in the terrazzo flooring with the N&W emblem and a compass rose embedded in the flooring. The high, domed ceiling was enhanced to use the natural echo for calling trains from a central location. Incorporating a short biographical film done by Loewys daughter, the gallery covers many elements of this great mans work and career, but with a focus on the transportation fields. Designer for a Modern Era is a free gallery and is open seven days a week from 9am to 5pm.
101 Shenandoah Avenue NE
Roanoke, VA 24016
(540) 982-5465