The Hotel Roanoke & Conference Center is bringing the excitement of the FIFA World Cup™ to the heart of downtown Roanoke this summer with the debut of FIFA Alley and the Outdoor Beer Garden, a new seasonal gathering place designed to bring together sports, entertainment, food, drinks, and community from June 11 through July 19, 2026.
Located in the hotel’s iconic Peacock Alley and Garden Courtyard, FIFA Alley features World Cup match broadcasts, live entertainment, outdoor games, award-winning food and beverages, and summer nights under the stars.
Throughout the tournament, visitors can enjoy:
• Live World Cup match broadcasts on indoor and outdoor screens
• The Outdoor Beer Garden featuring rotating beers and summer drink specials
• Live entertainment on select evenings
• Cornhole and lawn games
• Specialty cocktails and frozen summer favorites
• Casual summer fare and shareable bites
• Family-friendly afternoons and lively evenings