BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.4.6//EN TZID:America/New_York X-WR-TIMEZONE:America/New_York BEGIN:VEVENT UID:832@roanokediscovered.com DTSTART;TZID=America/New_York:20261024T110000 DTEND;TZID=America/New_York:20261024T170000 DTSTAMP:20261005T142152Z URL:https://roanokediscovered.com/events/dr-pepper-day-festival/ SUMMARY:Dr Pepper Day Festival DESCRIPTION:10-24 is officially Dr Pepper Day in Roanoke! And it'\;s fi nally on a Saturday! We'\;ll be hosting a FREE event on Saturday\, Oct ober 24th at Dr Pepper Park at the Bridges from 11am - 5pm with free produ ct\, free limited edition t-shirts\, and other goodies while supplies last ! This year'\;s event is BIGGER than ever! It features bands\, vendors and food trucks. PLUS\, a great kids area. “Drink a Bite to Eat at 10\, 2 and 4” was a legendary slogan used for decades to remind Dr Pepper fa ns to enjoy their favorite “pick me up” at three intervals during the day when research showed human energy to lag. Now Roanoke is celebrating “10-24” as “Dr Pepper Day” with a free Dr Pepper Day Festival on S aturday\, October 24th from 11am to 5pm at Dr Pepper Park at the Bridges. The original Dr. Charles T. Pepper opened Dr. Pepper'\;s Drug Store in Rural Retreat in the late 1800s. A young man from Christiansburg named Wa de Morrison worked at the drug store and eventually left Rural Retreat for Waco\, Texas. There he and his partner opened a drug store of their own a nd began selling a new drink Texans could not get enough of. They named th e drink Dr Pepper after Morrison'\;s old boss in Virginia. In 1936 Bil l Davis opened Virginia’s first Dr Pepper Bottling plant on McClanahan S t. in Roanoke. Roanokers consumed more Dr Pepper per capita than any other place on earth from 1957 to 1959 and again in 1961! To this day\, Roanoke has among highest per capita consumption rates in the US. Dr Pepper and R oanoke have a “One-of-a-Kind” relationship with the large\, historic\, and iconic Dr Pepper sign that can be seen for miles and have supported c ommunity events with the addition of Dr Pepper Park at the Bridges. Dr Pep per has been a great contributor to the community for over 80 years and th e company is excited to celebrate that relationship with Dr Pepper Day on October 24th. DR PEPPER is a registered trademark of Dr Pepper/Seven Up\, Inc. ©2015 Dr Pepper/Seven Up\, Inc ATTACH;FMTTYPE=image/jpeg:https://roanokediscovered.com/wp-content/uploads /2026/10/Dr-Pepper-Day-Festival_2FEFD4E1-E742-D7B5-803A24E8A04EF55C_301138 64-084b-09ba-e6e4ae139bb7b0c1.png CATEGORIES:Event Calendar END:VEVENT BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT DTSTART:20260308T030000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT END:DAYLIGHT END:VTIMEZONE END:VCALENDAR